About Website Design
The World Wide Web was created to share information. It evolved into an integrated part of society. Communications, telecommuting, research, entertainment, commerce and marketing are all permanently changed as a result of the internet.
Websites serve many purposes, but the one that is important to every shop owner is as a marketing tool.
Websites are designed with its end purpose in mind. Your web designer needs to understand the difference between a business to business corporate site and a retail marketing site.
- A corporate website is typically designed to be factual or universal. Since most businesses serve a wide variety of clientele, a practical approach in website design is preferred. Corporate sites will often have over simplified navigation, columned text, and use very few colors in the design.
- An e-commerce website is designed to generate online sales. E-commerce sites typically are very busy, offering the visitor customized purchase options. Graphically E-commerce sites are much brighter and eye catching, drawing the visitor in, to click through the website.
- A marketing website is designed with one purpose, to cause the visitor to take action. In auto repair, auto collision, or vehicle sales, the action the visitor needs to take is to pick up the phone and call!!
Marketing websites need to create a positive professional feeling for the visitor in a very short period of time. You have only 30 seconds to establish your business as a local, professional option before the visitor will leave the website. Marketing websites are typically vibrant, colorful and eye catching.
Navigation must be very shallow, meaning the information the visitor needs is only a click away. There are very few website visitors that will click more than 2 pages to research a company before calling.
The text and data needs to be brief, clear and to the point, when searching for an auto repair, collision or car sales company. They only need a little information to cause them to call.
