Autoshop Solutions Pay-Per-Click (PPC) Marketing
What is Pay-Per-Click (PPC) advertising?
Pay-Per-Click is also known as PPC, Paid Search and Sponsored Links.
Pay-Per-Click advertising is the promotion of your website through ads placed on search engine result pages. Your ads are displayed when a search term (keyword) that you have bid on is typed into the Search Engine.
Why use Pay-Per-Click advertising?
Your shop may be #1 organically when you search your business name, but how do you guarantee you'll be seen when someone is searching for a "trusted mechanic?"
Pay-Per-Click is the most cost effective, geo-targeted, and measurable ad medium that your Shop can use. Think of it like this, someone doing a search has already been pre-qualified. They are searching for information. When they search Auto Repair related keywords, it means they are a potential customer for you! They are asking for information on services you offer. It's up to YOU to deliver it to them. Autoshop Solutions helps you reach your potential customers searching for information.
Here is how Autoshop Solutions, Inc. can help you with your PPC, Paid Search, Sponsored Links:
- Keywords - Autoshop Solutions develops a list of keywords representing services your shop provides and enters bids on those keywords through the Google™ AdWords program.
- Ads - Our Team of AdWord Professionals writes ads to correspond to those keywords, advertising your business and services. Because of our years of experience marketing in the automotive industry, we know how to write text ads that result in higher click through rates.
- Geographic Targeting - Together we determine the geographic area to which you want to market your services. Your ads are displayed ONLY within the geographic area we determine.
- Daily Budget - Together we determine a daily budget that matches your needs to the keyword search volume
- Impressions - Your ad appears in the RIGHT hand column of the Google™ sponsored links when a potential customer searches on a keyword from your list. Each time your ad appears, it is registered as an impression. Impressions are FREE and are a great branding tool for your business name!
- Clicks - Searchers click on your ad when it appears and are taken directly to your website. When a searcher does click on your ad, that registers as a CLICK. You Pay each time someone CLICKS on your Ad.
- CTR - Click Thru Rates is the ratio of keyword clicks vs impressions. In our industry, a CTR of 1% is considered outstanding!
- Visits - Once an ad is clicked, the potential customer is taken directly to your website!
Track your results!
Each month, Autoshop Solutions sends you two reports about your Internet Marketing Activity.
- The first report comes from our Google Adwords™ Specialist
- The second report is an analysis of the overall activity on your website from the Google™ Analytics program.
This displays information about how many total visitors came to your website, where they came from, how they got there, which pages they looked at and how long they stayed.
