Autoshop Solutions Search Engine Marketing (SEM)
What is SEM?
Search Engine Marketing (SEM) is promoting your website on the internet through:
- Natural/Organic search results (SEO)
- Pay-Per-Click advertising, (PPC) also known as Paid ad placement or sponsored links
- Local Business map listings for businesses with a store front.
Location, Location, Location
As we all know in retail businesses, location is everything. It can have a positive or negative effect on thee success of your business.
The same holds true on the internet. You have to be present where your customers are searching for information. There is more search demand now in our industry than ever before. The internet search volume for the keyword ‘Auto Repair’ has increased by 30% across the nation in the past 12 months!*
Google Search: Auto Repair Raleigh
Google Search: Tire Fenton MO
Click the Thumbnail to view the larger image.
How can Autoshop Solutions, Inc. help get me first page search "Real Estate"?
Once you have a website that is fully Search Engine Optimized, the next step is to begin advertising your website through a Pay-per-click advertising campaign and a free local business listing. As competition for Auto Repair keywords increase, search engines are responding by being more specific in the ways that they evaluate the ads they serve. The key components that Google™ and other search engines evaluate when serving up your ad include:
- The purchase of relevant keywords
- Keyword bid
- Ad text
- The right amount of daily budget
- A quality built website to drive traffic to
Without the right mix of these elements, the search engines WON'T serve up your ads.
